Hang on a minute. I'm confused. Didn't I interview this guy back in February when he was working for Directgov? I surely did...and here's the link to prove it.
But now Mike Hoban, bored with crunching Government websites (and let's face it, who can blame him?) has popped up as chief marketing offcer for Confused.com. Does that mean more head-banging price comparison site ads featuring annoying tenors, cutesy meerkats, and disruptive stand-up comedians? Not on your nelly, promises Hoban, thankfully. Instead, Confused.com is eschewing the 'irritate the punters into brand recognition' line in favour of a subtler feel-good lovey-dovey approach that emphasises Confused.com's consumer champion image. Or something like that.
Well, let's just hope it works otherwise I fear I'll be interviewing Mr. Hoban again in another six months.
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