Shazam's audio recognition software that lets you identify or 'tag' tunes with the press of a button on your mobile has actually been around for ten years. But the rise of smartphones and iTunes has finally propelled it into the big time.
With over 75 million users worldwide, a successfull paid-for iPhone app and a profitable business model, you might think Shazam would be content with that. But CEO Andrew Fisher is actually more excited about the technology's potential in the spoken word arena - talking books, TV adverts, and TV programmes.
Imagine watching an interview with your favourite band. You Shazam the conversation and then receive special offers on tickets for local gigs sent to your phone, as well as links to the band's latest album. Or Shazam a TV ad and receive discount vouchers for your favourite brands sent to your phone.
One of the fastest-growing tech companies, Shazam will certainly be worth watching over the next year or two.
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