Conde Nast, publishers of flagship brands like Vogue, GQ, Glamour and Wired, faces the same problem all tradtional print publishers face: how to provide a digital offering that complements and enhances its print brands without undermining them. Oh, and it also helps if they make money.
The fact is that the division between print and digital is fast disappearing. Now there is simply multimedia publishing. As a result Editorial departments are having to reintegrate to prevent duplication and unnecessary competition. Digital cannot simply ape print, but neither can digital undermine the print title brand ethos. There, in a nutshell, is the challenge of Jamie Jouning's job as publisher, Conde Nast Digital Britain.
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