Starting up a website offering practical help and advice to small businesses in the teeth of a recession is either brave or foolhardy. But that's what entrepreneur Shaa Wasmund (left), 35, has done with Smarta.com.
She has withdrawn from Brightstation Ventures, the digital media seed capital business she set up with Dan Wagner, to concentrate fully on Smarta.
Her big success was selling MyKindaPlace, the teenage online magazine and social networking site she founded in 2000, to fellow shareholder BSkyB for several million in 2006.
But she hasn't had things all her own way. It was a case of bad timing when she joined Deckchair.com, Bob Geldof's ill-fated travel site, and questionable judgement when she walked away from the MD job Bebo.com not long before it was sold to AOL for $850m in 2008.
Click on the article above to read my New Media Age profile of her.
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